Moorhouse’s Brewery, 250 Accrington Road, Burnley BB11 5EN, (known as Moorhouse’s or “We”), is committed to protecting and respecting your privacy.
This policy sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us. Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it. By visiting this website and proceeding, you are accepting and consenting to the practices described in this policy.
For the purpose of the Data Protection Act 1998 (the “Act”) and the GDPR regulations effective from May 25th 2018, Moorhouse’s is the data controller, data processor, host and administrator for this site.
INFORMATION WE MAY COLLECT FROM YOU
We may collect and process the following data about you:
Information you give us. You may give us information about you by filling in forms on our site or by corresponding with us by phone, e-mail or otherwise. This includes information you provide when you register to use our site, subscribe to our products/services, participate in discussion boards or other social media functions on our site, enter a competition, promotion or survey, and when you report a problem with our site.
Information we collect about you. With regard to each of your visits to our site we may automatically collect the following information:
- technical information, including the Internet protocol (IP) address used to connect your computer to the Internet, your login information, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform; and information about your visit, including the full Uniform Resource Locators (URL) clickstream to, through and from our site (including date and time); products you viewed or searched for; page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), and methods used to browse away from the page and any phone number used to call our customer service number.
- information about your visit, including the full Uniform Resource Locators (URL) clickstream to, through and from our site (including date and time); products you viewed or searched for; page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), and methods used to browse away from the page and any phone number used to call our customer service number.
Information we receive from other sources. We may receive information about you if you use any of the other websites we operate or the other services we provide. In this case we will have informed you when we collected that data that it may be shared internally and combined with data collected on this site. We are also working closely with third parties (including, for example, business partners, sub-contractors in technical, payment and delivery services, advertising networks, analytics providers, search information providers, credit reference agencies) and may receive information about you from them.
USES MADE OF THE INFORMATION
We use information held about you in the following ways:
Information you give to us. We will use this information:
- to carry out our obligations arising from any contracts entered into between you and us and to provide you with the information, products and services that you request from us;
- to provide you with information about other goods and services we offer that are similar to those that you have already purchased or enquired about;
- if relevant, to provide you, or permit selected third parties to provide you, with information
- about goods or services we feel may interest you. Subject to your consent. If you do not want us to use your data in this way, or to pass your details on to third parties for marketing purposes, please tick the relevant box situated on the form on which we collect your; and
- to notify you about changes to our service.
Information we collect about you. We will use this information:
- to administer our site and for internal operations, including troubleshooting, data analysis, testing, research, statistical and survey purposes;
- to improve our site to ensure that content is presented in the most effective manner for you and for your computer;
- to allow you to participate in interactive features of our service, when you choose to do so;
- as part of our efforts to keep our site safe and secure;
- to measure or understand the effectiveness of advertising we serve to you and others, and to deliver relevant advertising to you; and
- to make suggestions and recommendations to you and other users of our site about goods or services that may interest you or them.
Information we receive from other sources. We may combine this information with information you give to us and information we collect about you. We may us this information and the combined information for the purposes set out above (depending on the types of information we receive).
DISCLOSURE OF YOUR INFORMATION
We use information held about you in the following ways:
- Any member or our group or trading divisions;
- Business partners, suppliers and sub-contractors for the performance of any contract we enter into with them or you;
- Advertisers and advertising networks that require the data to select and serve relevant adverts to you and others. We do not disclose information about identifiable individuals to our advertisers, but we may provide them with “aggregate” or “anonymised” information about our users; and
- Analytics and search engine providers that assist us in the improvement and optimisation of our site.
We will not disclose your personal information to third parties.
WHERE WE STORE YOUR PERSONAL DATA
All information you provide to us is stored on our secure servers. Any payment transactions will be encrypted using SSL technology. Where we have given you (or where you have chosen) a password which enables you to access certain parts of our site, you are responsible for keeping this password confidential. We ask you not to share a password with anyone.
Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our site; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.
You have the right to ask us not to process your personal data for marketing purposes. We will usually inform you (before collecting your data) if we intend to use your data for such purposes or if we intend to disclose your information to any third party for such purposes. You can exercise your right to prevent such processing by checking certain boxes on the forms we use to collect your data. You can also exercise the right at any time by contacting us at: Moorhouse’s Brewery, 250 Accrington Road, Burnley BB11 5EN or by emailing firstname.lastname@example.org using the words ‘GDPR Enquiry’ in the subject title.
Our site may, from time to time, contain links to and from the websites of our partner networks, advertisers and affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.
The website aggregates images and text posted publically on social media, tagged with @moorhousesbrew on Twitter, or @moorhousesbrew on Instagram. If, for any reason, you feel one of these images should not appear on our website, please contact us and we will endeavour to remove it, if appropriate.
ACCESS TO INFORMATION
The GDPR Regulations gives you the right to access information held about you. Your right of access can be exercised in accordance with the Act. You can also exercise the right at any time by contacting us at: Moorhouse’s Brewery, 250 Accrington Road, Burnley BB11 5EN or by emailing email@example.com using the words ‘GDPR Enquiry’ in the subject title. We will endeavour to reply to you within 21 days.
Please read the policy carefully as it applies to the products and services we provide you (such as supply of our beers), passing your details on to our financial accountancy provider and facilitating payments. It applies to our customers, consumers, sole traders, suppliers and partnership customers but doesn’t apply to the information we hold about companies or organisations.
It also applies even if you’re not one of our customers and you interact with us, such as by:
- requesting supply price details
- attending a Brewery Tour
- taking part in a survey or trial
- entering a prize promotion or competition
- calling our Brewery head office
- generally enquiring about our services
Accessing and updating how we use your information
We will update this from time to time and when further changes come into effect after 25th May 2018.
We want to make sure that any personal information we hold about you is up to date. So if you think your personal information is inaccurate, you can ask us to correct or remove it at no charge to you. Please contact our Customer Services team stating that you have a GDPR enquiry on 01282 422864 to do this or email firstname.lastname@example.org with the words ‘GDPR Enquiry’ in the subject title stating exactly what you need us to do.
Under the Data Protection Act 1998 and GDPR Regulations effective 25th May 2018, you have a right to know what personal information we hold about you. If you’d like a copy of the information you are entitled to then please write to The Disclosure Team, Moorhouse’s Brewery, 250 Accrington Road, Burnley BB11 5EN, clearly identifying yourself and the information you require. We will ask you to provide identification to ensure we do not disclose your information to the wrong people.
You can always tell us that you do not wish to receive direct marketing communications from Moorhouse’s Brewery. But remember, if you do not want us to get in touch, you may miss out on price offers, exciting offers and news about our latest beers. If you would prefer not to receive direct marketing communications from us, simply let us know at any time by contacting us as on 01282 422864 or by following the opt-out instructions in the relevant communication. Please note that this will not stop you from receiving phone calls from us as part of our customer relationship we have with you.
Please note that it may take up to 5 working days to process your opt-out request.
What kinds of personal information do we collect and how do we use it?
The personal information we collect depends on the products and services you have bought from us or intend to buy from us. An explanation of the different ways we use your personal information is below.
To provide you with products and services
We’ll use your personal information to provide you with products and services. This applies when you ask for or buy a product or service from us. Or if you register for an online account with us.
To undertake this, this means we will:
- record details about the products and services you use or order from us
- send you product or service-information messages (we may send you messages or call you to confirm your order and tell you about any changes that might affect your service, like a delay to the delivery vehicle)
- update you on when we’ll deliver our products
- let you create and log in to any online accounts we create for you
- invoice you, charge you, send you a statement and make sure your payment reaches us
- give information to someone else (if we need to for the product or service you’ve ordered, such as an installation of beer dispense equipment) or to another supplier if you’re buying some products from them and us (if we do this, we still control your personal information and we have strict controls in place to make sure it’s properly protected)
We use the following to provide products and services and manage your account:
- Your contact details and other information to confirm your identity and your communications with us. This includes your name, gender, address, phone number, date of birth, email address.
- Your payment and financial information.
- Your communications with us, including emails, text messages and phone calls.
- We use this information to carry out our contract (or to prepare a contract) and provide products or services to you. If you don’t give us the correct information or ask us to delete it, we might not be able to provide you with the product or service you ordered from us.
If you tell us you have a disability or otherwise need support, we’ll note that you are a vulnerable customer, but only if you give your permission or if we have to for legal or regulatory reasons. For example, if you told us about a disability we need to be aware of when we deliver our services to you, we have to record that information so we don’t repeatedly ask you about it.
Because it is in our interests as a business to use your information
We’ll use your personal information if we consider it is in our legitimate business interests so that we can operate as an efficient and effective business. We use your information to:
- identify, and let you know about, products and services that interest you
- share within Moorhouse’s Brewery and it’s Management accountancy provider for administrative purposes
- create aggregated and anonymised information for further use
- detect and prevent fraud; and
- secure and protect our network
To market to you and to identify products and services that interest you
We’ll use your personal information to send you direct marketing and to better identify products and services that interest you. We do that if you’re one of our customers or if you’ve been in touch with us another way (such as speaking to one of our sales personnel or head office staff).
This means we’ll:
- create a profile about you to better understand you as a customer and tailor the communications we send you (including our marketing messages);
- tell you about other products and services you might be interested in;
- recommend better ways to manage what you spend with us, like suggesting a new product or promotional deal;
- try to identify products and services you’re interested in; and
We use the following for marketing and to identify the products and services you’re interested in:
- Your contact details. This includes your name, gender, address, phone number and email address
- Your payment and financial information
- Details of the products and services you’ve bought and the frequency
We’ll send you information (about the products and services we provide) by phone, post, email, text message, online banner advertising. We also use the information we have about you to personalise these messages wherever we can as we believe it is important to make them relevant to you. We do this because we have a legitimate business interest in keeping you up to date with our products and services, making them relevant to you and making sure you manage your spending with us. We also check that you are happy for us to send you marketing messages by text or email before we do so. In each message we send, you also have the option to opt out.
We’ll only market other organisations’ products and services if you have said it is OK for us to do so.
You can ask us to stop sending you marketing information or withdraw your permission at any time, as set out in the ‘How to contact us and further details’ section below.
To run credit and fraud prevention checks
Before we provide you with a product or service we may pass on the personal information you have given us to a credit reference agency (such as Experian). We may then use this information to manage our credit risk, and prevent and detect fraud and money laundering. We may also use these organisations to confirm your identity. When they get a search from us, a ‘footprint’ goes on your file which other organisations might see. They might also share the information with other organisations. We do this because it’s in our, and the organisations’, legitimate interests to prevent fraud and money laundering, understand our credit risk and to check identities, to protect our business and to keep to laws that apply to us.
Details of the personal information that will be used include your name, address, date of birth, contact details and financial information. If you don’t become one of our customers, we’ll still keep the result of our credits checks about you if we have a legal obligation and it’s in our legitimate interests to help prevent or detect fraud.
If you give us false or inaccurate information which we identify as fraudulent, we’ll pass that on to fraud prevention agencies. We might also share it with law enforcement agencies, as may the agencies we have shared the information with.
If we, a credit reference or fraud prevention agency, decide that you are a credit, fraud or money laundering risk, we may refuse to supply you with our products or services, or we may stop providing existing products to you.
The credit reference and fraud prevention agencies will keep a record of any fraud or money laundering risk and this may result in other organisations refusing to provide services, financing or employment to you. If you have any questions about this, please get in touch with us using the contact details found in the ‘How to contact us and further details’ section below.
We send credit reference and fraud prevention agencies information about applications, and they keep that information. There are different credit reference agencies in the UK (for example, Experian or Equifax). Each one might hold different information about you. If you want to find out what information they have on you, they may charge you a small fee.
To collect debt
If you don’t pay your bills, we might ask a debt-recovery agency to collect what you owe. We’ll give them information about you (such as your contact details) and your account (the amount of the debt) and may choose to sell the debt to another organisation to allow us to receive the amount due.
To law enforcement agencies
Under investigatory powers legislation, we might have to share personal information about you to government and law-enforcement agencies, such as the police, to help detect and stop crime, prosecute offenders and protect national security.
They might ask for the following details:
- Your contact details, this includes your name, gender, address, phone number, date of birth, email address and credentials needed to confirm your identity and your communications with us.
- Your communications with us, such as calls, emails and text messages
- Your payment and financial information
- Details of the products and services you’ve bought
The balance between privacy and investigatory powers is challenging. We share your personal information when the law says we have to, but we have strong oversight of what we do and get expert advice to make sure we’re doing the right thing to protect your right to privacy.
We’ll also share personal information about you where we have to legally share it with another person. That might be when a law says we have to share that information or because of a court order.
In limited circumstances, we may also share your information with other public authorities, even if we do not have to. However, we would need to be satisfied that a request for information is lawful and proportionate (in other words, appropriate to the request). And we would need appropriate assurances about security and how the information is used and how long it is kept.
Protecting your information and how long we keep it
How do we protect your personal information?
We have strict security measures to protect your personal information. We check your identity when you get in touch with us, and we follow our security procedures and apply suitable technical measures, such as encryption, to protect your information.
How long do we keep your personal information?
- a summary copy of your invoices for 5 years from the date of the invoice
- a summary copy of your payments for 5 years from the date of the payment
- your contact details on file while you’re one of our customers, and for five years after; and
- details relating to any dispute for six years after it was closed
In other cases we’ll store personal information for the periods needed for the purposes for which the information was collected or for which it is to be further processed. And sometimes we’ll keep it for longer if we need to by law. Otherwise we delete it.
How to contact us and further details
You can get in touch with our data-protection officer by email email@example.com putting ‘GDPR Enquiry’ enquiry in the heading of the email or write to the address below and mark it for their attention.
250 Accrington Road
If you want to make a complaint on how we have handled your personal information, please contact our data protection officer who will investigate the matter and report back to you. If you are still not satisfied after our response or believe we are not using your personal information in line with the law, you also have the right to complain to the data-protection regulator in the country where you live or work. For the UK, that’s the Information Commissioner – https://ico.org.uk/