Internationally claimed Moorhouse’s Brewery of Burnley has unveiled a super-sized tribute to its home town as the historic brewery undergoes a £4.2m transformation.
A colourful heritage banner, measuring 180ft in length and 25ft in height, now covers the frontage of the 145 year-old brewery as a new brewing complex is built alongside. The development will triple production capacity and include a visitor centre and training school.
Proclaiming ‘famous witches and award-winning beers’ the ‘wrap’ displays local landmarks including the iconic Singing Ringing Tree and the imposing Pendle Hill, visible from miles around. The famous Pendle Hill was once home to the legendary witches that inspired the award-winning cask ales: Black Cat, Pendle Witches Brew, Pride of Pendle and Blond Witch beers.
Cheers to the future of Burnley and Moorhouse's - MD David Grant raises a toast.
Rapidly growing business with national pub companies, a sales push for bottled beers in America, and new contracts in the south of England, have led to Moorhouse’s Brewery enjoying their second consecutive double figure increase in annual turnover, despite difficult trading conditions.
David Grant, managing director of Moorhouse’s, said: “We are expanding our brewery three-fold, doubling our workforce, and adding a visitor centre too – this is our investment in Burnley. But with this wrap, I wanted to show our pride in Burnley.”
“The town has so much to offer: beautiful countryside; outstanding heritage, businesses willing to get behind the town, and great people. It is a place full of great stories, many of which are now being told across the Atlantic too.”
“Much of our present success is down to traits defined by previous generations: those who led Burnley to the top of the industrial world; those who believed in hard work, in taking opportunities when presented, and who were passionate about Burnley… just as William Moorhouse was in 1865 and I am in 2010. This banner reflects this pride.”
Moorhouse’s is one of the founders of the Burnley Bondholder scheme, a group of pioneering organisations committed to promoting the area and attracting investment. The banner, on an important gateway into the town, seeks to promote positive change and influence perceptions of those who visit the area.
David Grant added: “We all have a role to play in Burnley’s future: businesses and the council are showing leadership. I am investing, creating jobs and with this banner, hopefully, showing the people of Burnley how proud Moorhouse’s is to be a part of the town’s future.”