Moorhouse’s, the North-West dedicated cask ale brewer, has pledged to support free traders in achieving Cask Marque status for the quality of their beer.
Moorhouse’s have a firm belief that this will grow cask ale sales both for the licensee and the brewery. The first step on this road was for Moorhouse’s to become a corporate member of Cask Marque, joining many of the leading regional brewers and pub groups in committing to support the cask ale category.
Cask Marque' s Annabel Smith (L) and Moorhouse's David Grant with licensee Lynne Murton.
Next Moorhouse’s tied estate was put forward for Cask Marque and now the brewery have committed to support a number of their free trade customers through the accreditation scheme.
David Grant, Moorhouse’s Managing Director. said “Our licensees achieved this rigorous standard with flying colours – testimony to their dedication to delivering quality beer. They know that this dedication is critical to the success of cask ale.
“Building on this success, we aim to further invest in the future by helping a number of our free trade partners achieve this prestigious status. On the brink of a multi-million pound expansion, we are more determined than ever that quality must be king both in the brewery and at the point of dispense.”
Paul Nunny, Director of Cask Marque said “We are pleased to have Moorhouse’s as a corporate member and their enthusiasm for the future will translate into continued growth in their cask ale sales. As well as supporting Cask Marque accreditation the new brewery complex will include a trade school that will provide cellar management training to both publicans and their staff.”