Moorhouse’s is once again celebrating winning awards. This time the Lancashire brewer has been recognised for its innovative marketing skills and major contribution to the North West’s food and drink culture.
Managing director David Grant accepted an award for Burnley’s Best Marketing Initiative at a glittering gala dinner in the town after also being nominated as a finalist for the Best Burnley Business in the Burnley Business Innovation Awards. This was the third year of the Burnley Borough Council awards that mark the achievements and efforts of local businesses.
Just a few days later, the prestigious Food North West Awards 2009 recognised Moorhouse’s contribution in the region with a ‘Highly Commended’ award for the Business Link sponsored SME (Small & Medium Size Enterprises) category.
David Grant (r) and his team receive the Business Marketing Award.
Moorhouse’s is the smallest brewer ever to roll out a TV advertising campaign and has used other marketing initiatives such as Meet the Brewer evenings with beer and food pairings, brewery tours, in-house promotions and general publicity to reach out to consumers throughout the country.
David Grant said: “Standing on the brink of a multi-million pound expansion, winning these wards is extremely encouraging to us. The marketing trophy recognises our passion and determination to succeed. It is testimony to the effort we have put into spreading the word – not just for Moorhouse’s but for cask ale generally while also championing Burnley. The Food North West Award is also a terrific tribute to our achievements as we grow into true regional brewer status.”
Moorhouse’s has won more brewing awards than any brewer of comparable size and is the North West’s leading brewery dedicated to cask-conditioned ale, supplying several hundred customers directly in the North West and Yorkshire and throughout the country via leading wholesalers and pub companies.
Work is due to start any day now on a £3.5m development that will raise production capacity for the internationally acclaimed ‘Pendle Witches’ beers to 1000 barrels a week and include a visitor centre and trade school for cellar skills training.