As part of his studies for a business management degree with Arden University, Alex took to the field for a day with Yorkshire sales executive Stuart Thompson — a long-time friend — to gain insight into the industry. A brew day followed, making White Witch.
An earlier Moorhouse’s tie-up with the Yorkshire county team saw the players enjoy bottled White Witch after the season’s final game against Middlesex at Lords.
The recently-launched bottled version of Moorhouse’s fastest-growing brand claimed gold at the British Bottlers’ Institute Annual Awards. Brewed for cask and bottle, it is described as “a blonde style that uses Cascade and Centennial hops to give a really easy-drinking ale … with a big hit of lemon, citrus and spice on the aroma, balanced with a smooth malt taste and a lingering bitterness”.
Mark Boardman, Moorhouse’s sales director, said: “Alex enjoyed a good day with Stuart Thompson on sales to get a feel for the trade, and it was a real pleasure to welcome him to the brewery to brew our award-winning White Witch ale. And there’s an opening at the brewery for Alex if ever he fancies a change of employment.”